Matthew Roberts

We are pleased to announce the appointment of Matthew Roberts, FACHE, to the position of Chief Executive Officer for White Rock Medical Center in Dallas. His appointment takes effect June 22.

Matt brings considerable hospital leadership experience, serving as CEO at five different hospitals in Texas, Tennessee, Louisiana and West Virginia. His experience is a good fit for Pipeline Health and White Rock Medical Center as Matt is credited with leading successful turn-around initiatives at each of those facilities.

Most recently, Matt served as President and CEO of the 300-bed Raleigh General Hospital in Beckley, West Virginia. In that role for just over four years, he led efforts to improve net revenue by nearly 24 percent from FY2016 to FY2019. He also recruited 26 physicians in numerous specialties and redirected numerous other splitters, among other accomplishments.

He comes to his new role with a passion for engaging both physicians and employees and with a commitment to implementing strategic plans for growth.

Matt’s dedication to healthcare began with his service as a military medic in the U.S. Navy, working with Marine Corps infantry and reconnaissance units. He later pursued his interest in hospital administration.

His educational background includes an MBA degree and a bachelor of arts degree in economics and psychology, both from the University of Tennessee in Knoxville.
Matt is relocating to the Dallas area with his wife Brandy and their two sons, Andrew, 13, and Will, 11.